The traditional forms of obtaining water in India is through hand pumps, wells and straight from the rivers. Well water was supposedly very nourished then, which cannot be the case now due to the increasing pollution and erosion, and even natural causes. Well water still reminds one of the traditions of India. The logo is thus a lady holding a traditional earthen pot.

The term ‘Wellwater’ is a play on 2 meanings: water taken from a well and good (well) water. The packaging is very minimal and even the logo is see through. This is so people focus not on the packaging but more on the water, enforcing them to see the clarity and the purity of the water: ‘good (well) water’.